Porter Gale Joins Kred

Today we are happy to tell you that one of the very best in the business at Influence and Outreach is joining Kred.  Porter Gale will be our Lead Advisor on our new Kred Stars and Kred Leaders programs.  In this role, Porter will be Kred’s chief evangelist among marketing executives and develop advocacy programs with our community of friends, peers and colleagues.

Porter was most recently VP Marketing at Virgin America where she transformed the startup airline into one of the most unique and responsive brands in the travel industry.  An accomplished filmmaker as well as a marketer, she was previously Managing Partner and General Manager of Kirshenbaum Bond & Partners San Francisco.

“I’m excited to become part of Kred’s visionary team, which places deep analytics and refreshing transparency at the center of influence marketing,” said Porter Gale. “Kred is an essential marketing metric for brands that want to build and tend to close, trusting relationships with their audience.  Kred’s community-based approach creates unprecedented opportunities to identify influencers and reach the small close networks of people that share their interests.”

“Porter Gale, through her work at Virgin, has developed a world class understanding of communities and how they are built,” said Jeffrey Hayzlett, CEO of The Hayzlett Group and Global Business Celebrity.  “As one of the top social media marketers in the world, Porter has a record of developing campaigns that build strong brands and rich customer relationships.  This is a big win for Kred.”

Porter frequently writes and speaks how personal influence creates business value and personal change.  Check out Porter’s column on Huffington Post, follow her on Twitter, or view her talk at TEDxLaJolla on ‘The Power of Personal Networking’ below: